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AI and Marketing: A Consumer Survey

Hello! Thank you for taking part in this survey. This survey explores perceptions of AI and its use in marketing content creation, specifically in Germany, and will take about 7-10 minutes to complete. Your answers are anonymous so feel free to give your honest opinion. Please read and understand the questions properly. Additionally, the data collected from this survey will only be used for academic research purposes. You have the option to complete this survey in English or German.

Participation is voluntary. You can withdraw your consent at any time without giving reasons. Data that has already been anonymized cannot be deleted, as it can no longer be associated with any individual.

***For SurveyCircle users

upon successful completion of this study, you will receive a SurveyCircle and SurveySwap participation code to record your participation. These will be displayed on the final page of the survey*** 


Thank you for your time!

There are 49 questions in this survey.
This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.

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